TEN COMMANDMENTS OF A SUCCESSFULL COMPANY
October 15, 2009 – 4:21 pm1. Know your customers. Spend time with them one-on-one. Do it in person, when it’s possible. When it’s not, participate on phone calls with support, customer service or sales.
2. Create a feedback loop and be committed to taking action: Tell your customers what you are going to do – and what you are not going to do – to properly set expectations.
3. Focus on specific customer types as narrowly as you can afford. Higher segmentation leads to more customized programs and solutions for that segment, at added cost.
4. Centralize your database, where practical, to more fully understand your customers.
5. Every interaction with a customer makes an impression. Take inventory of every customer touch point.
6. Happy employees lead to satisfied customers.
7. Make your customers’ priorities your organization’s priorities; demonstrate an understanding of customers’ objectives.
8. Understand where your customers are in the sales process and give the information they need, when they need it.
9. Set goals jointly with your customers, and report on your progress toward those goals.
10. KNOW your customers.
